Journey With A Legend concept detail view.

Journey With A Legend UX/UI Design

Nike Air Force 1 UX/UI Proposed Design

Journey With A Legend, Nike UX/UI, mobile phone views.

Overview

Air Force 1 was first introduced in 1982 as a basketball shoe. It was the first shoe to incorporate Nike’s Air technology. It was discontinued in 1983, and then reintroduced in 1986. Air Force 1 celebrated it’s 25th Anniversary in 2007. The objective of this project was to redesign the Air Force 1 e-commerce page to heighten the consumer experience and to increase consumer call-to-action to place an order.

This “Journey With A Legend” concept pays homage to the Air Force 1 shoe being legendary, both “on-the-court” and “off-the-court” as a performance shoe and a fashion icon. Visuals mix an urban look with an aerospace look. The combination of the two looks reflects the shoe’s popularity with inner city youth and the shoe’s name being derived from the US Presidential plane. Beyond positioning Air Force 1 closely with the defined target audience, the user experience has been heightened on this concept by making it easy for consumers to see all of the Air Force 1 color variations. Playing off of Nike’s brand voice, a conversational style approach was used for all of the user input and selection areas. Plane icons were created for the consumers to make their color selections, which should intrigue the users’ curiosity. Airplane-style gauges are proposed for the consumer to make their specific choices for placing their order, which should engage consumers by providing a game-like way for they to complete their order details. Photo manipulations are custom, with use of Nike photography and stock images.

Journey With A Legend, Nike UX/UI, mobile phone shoe color views.

Journey With A Legend, Nike UX/UI, mobile phone shopping selections views.

Full views above of the proposed UX/UI design shown on phone devices.

Journey With A Legend, Nike UX/UI, desktop view.

Journey With A Legend, Nike UX/UI, desktop shoe color view.

Journey With A Legend, Nike UX/UI, desktop shopping selections views.

Full views above of the proposed UX/UI design shown on desktop devices.

Journey With A Legend photo manipulation view of red shoe.

Journey With A Legend photo manipulation view of white shoe.

Journey With A Legend photo manipulation view of blue shoe.

Full views above of custom photo manipulations completed for this proposed Air Force 1 UX/UI design concept.

Credits

  •     Nike Air Force 1, Advertiser & Client (Proposed Concept)
  •     Work By Kevin LLC, Design Firm
  •     Kevin Brindley of Work By Kevin LLC, Creative Director & Designer

All work samples displayed in this online portfolio reflect work that Kevin Brindley performed exclusively, unless otherwise noted above.