Craftie™ Responsive Marketing
App Marketing Responsively
Overview
As we further designed and developed Craftie™ Beer App, we wanted to revise our Craftie™ marketing website to reflect that same progress. Knowing the majority of our users would interact with Craftie™ on their mobile devices, we also wanted a marketing website that was fully responsive and allowed users to learn about Craftie™ regardless of their device type. We built the entire site on a content management system that allowed for each page and each content entry to be managed. The Craftie™ brand was maintained throughout the site by utilizing brand elements and keeping all visuals within the same genre. In the end, a fluid, robust, flexible, and beautiful marketing website was created, with a specific version for individual users and a specific version for brewery owners.
View of Craftie™ responsive marketing website Splash page, as seen on a laptop.
Detail view of seamless branded background pattern for individual user version of Craftie™ responsive marketing website.
View of Craftie™ responsive marketing Premium Features page, as seen on laptop, tablet and phone devices.
View of Craftie™ responsive marketing User Benefits and Subscription Pricing pages, as seen on tablet and phone devices.
Detail view of seamless branded background pattern for brewery owner version of Craftie™ responsive marketing website.
View of Craftie™ responsive marketing Blog page, as seen on laptop, tablet and phone devices.
Credits
- Craftie™ Beer App, Advertiser
- Appsy LLC, Client
- Work By Kevin LLC, Design Studio
- Kevin Brindley, Creative Director, Project Manager & Designer
- Brian Hamlett, Technology Director, Project Manager & Developer
All work samples displayed in this online portfolio reflect work that Kevin Brindley performed exclusively, unless otherwise noted above.
