Trade Show Display for The HD Expo & Conference*Bernhardt Hospitality
The primary objective of these photographic display panels was to target the Interior Design and High-End Hotel Buyers attending the show, while showcasing Bernhardt Hospitality’s eight key selling points - one for each display panel. Extensive custom photo manipulation work was completed to place Bernhardt’s furniture within the composition of eight separate worldly locales, with actual corresponding furniture samples placed in front of each panel display. These displays effectively delivered the message to the target audience that comfort can be achieved in any environment when purchasing furniture from Bernhardt Hospitality. For sales promotion / trade show exhibits, this work won a 2012 Gold ADDY Award (Charlotte) and a 2012 Gold ADDY Award (District.) For exhibitions / trade shows, this work won a 2011 Silver BMA ProAd Award and the creative strategy helped win a 2011 Bronze BMA Pro Ad Award for a complimentary ad. This work was created in collaboration with other team members from Paragon Design Group.

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