Trade Show Display for The HD Expo & Conference*Bernhardt Hospitality
These trade show display panels were designed to be large, bold, striking and eye-catching. Each photographic panel was 7.5 feet square and back lit to add drama. Creative concept development paid homage to Scott Mutter and his “Surrational” photographic style, with the overall trade show evolving around a “Travel To Comfort” theme. Extensive custom photo manipulation work was completed to place Bernhardt’s furniture within the composition of eight separate worldly locales, with actual corresponding furniture samples placed in front of each panel display. For exhibitions / trade shows, this work won a 2011 Silver BMA ProAd Award and the creative strategy helped win a 2011 Bronze BMA Pro Ad Award for a complimentary ad. This work was created in collaboration with other team members from Paragon Design Group.